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Birel ART
Don't waste time off doing nothing. Be ready to go when racing resumes! 📸 @KSP_Reportages https://t.co/XDlqwlgTfM
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Birel ART CRY30-S11: world championship-winning performance https://t.co/WMWCnRlcUF
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⏪ to much happier times: Lonato 2019. When @birel_art became FIA Karting World Champion KZ 🏆Visit our Faceb… https://t.co/h5qHLf3sSx
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THE COMPANY WILL REMAIN CLOSED FROM 06/04/2020 TO 13/04/20. Have a look here: https://t.co/XljGApnvOY … https://t.co/1TAXEcXZY1
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Stay at Home and enjoy our advertisements ...waiting to be back on track soon!👍‼️💪 … https://t.co/5JDqXBJBDA
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Sitting idle is tough but... good things come to those who wait. 📸 @KSP_Reportages https://t.co/Tkyzd2GaIb
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Stay at Home and enjoy our advertisements ...waiting to be back on track soon!👍‼️💪 … https://t.co/YXuIN1K5Xz
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Meanwhile, the FIA Karting World Championship - KZ has been moved to Lonato. This definitely brings back a lot of g… https://t.co/yoGhO2F0p1
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Stay at Home and enjoy our advertisements ...waiting to be back on track soon!👍‼️💪 … https://t.co/cCgiVXlZCy
Birel ART
Focus on the main goal now...getting back to normal💪 📸 @KSP_Reportages https://t.co/kLtflBq5h1

Key People

Ronni Sala

Born in 1972, Ronni Sala - grandson of Umberto Sala, Birel's founder - comes from a motorsport passionate family: Guido, Umberto's brother, was a motorbike rider and so Ronni grew up with the motorbike passion and when he was 4 years old only, Ronni received his first motorcycle. After some racing experience - including the participation in the Italian 125cc Grand Prix championship in he 90s, Ronni joined his father and grandfather in the management of Birel. In 1994, he started to organize and manage the newborn Birel Motorsport: under his guide, Birel Motorsport won 4 consecutive titles from 1997 to 2000, including 3 world titles with Gianluca Beggio.

Ronni achieved not only important results with the racing team but also introduced important technological and commercial innovations: in 1997, for example, Birel presented Torsion, the first Birel chassis designed only by a computer. In 2000, Ronni launched the ³Easykart²: this project was initially dedicated to karting amateurs with the goal to increase the number of karting fans, but soon became very famous not only in Italy but also in America and in many European countries. In 2009, Ronni finalized a partnership with the top Formula One driver Robert Kubica: a very successful new karting brand - called RK - was born.

In 2014, Ronni launched a new era for Birel, by joining forces with ART Grand Prix to give birth to Birel ART. Thanks to the association with Nicolas Todt and his partners, Ronni contributed to create a new ambitious project that will be at the forefront of the karting industry, through original sporting, marketing and communication initiatives in support of the product, the brand and the Birel ART dealership network.

Nicolas Todt

Since he was born, Nicolas Todt grew up in the world of Motor Racing so for him. Turning his passion into his profession was a natural progression as well as a true achievement. A graduate of the commercial school of Toulouse (2000), Nicolas founded his first company, NTNZ, specialized in the communication and creation of Internet sites, in 2001. It was a successful first move into the field and he created for himself a large agenda of relations and a sphere of competence which naturally led him to aim even higher.

Opportunity was born from a meeting with Felipe Massa in 2003, who Nicolas began to manage when the Brazilian had been hired by the Scuderia Ferrari Formula One team as a test driver.

Nicolas created a new company, All Road Management, specialized in Motorsport consulting that currently takes care of the career of Felipe Massa, Pastor Maldonado both F1 drivers, James Calado (AF Corse Ferrari) and the young Charles Leclerc from Monaco, racing in FIA F3 this season.

Two years after the creation of All Road Management, Nicolas joined Frederic Vasseur who was in charge of the ASM F3 team to create ART Grand Prix and enter the new stepping stone to F1, the GP2 championship. Success came right away as the team clinched all titles in 2005 and 2006 with Nico Rosberg and Lewis Hamilton. At fall 2007 ART Grand Prix merged with ASM the F3 Team.

In 2011, ART Grand Prix entered the go-kart world as a Manufacturer giving Nicolas a global view of the motorsport ladder, from karting to F1.